ABOUT US
We protect your ideas and strengthen your brand
Intellectual property is more than just legal protection—it’s about giving your business the freedom to grow with confidence. From patents and trade marks to designs and copyright, we help you secure your rights, enforce them when necessary, and get the most value from your creativity and innovation.
SERVICES
We provide a wide range of services
/ Patents
Protect your inventions, secure your advantage.
From breakthrough technologies to everyday innovations, we help inventors and businesses of all sizes safeguard their ideas with strong, enforceable patents. Our goal is simple: to give you the broadest protection possible so you can focus on building and scaling your business.
Our patent services include:
- Patent drafting & filing – Careful drafting that ensures your patent offers strong, flexible protection in every major jurisdiction.
- Prosecution – Proactive management of your applications worldwide, adding value at every step.
- Oppositions & appeals – Experienced representation to defend or challenge patents when disputes arise.
- Litigation support – Strategic guidance in contentious situations, with the expertise to protect your interests.
- Watching services – Monitoring competitors’ activity so you stay ahead of emerging risks and opportunities.
- Assignments & licences – Helping you unlock commercial value from your patents.
- Validity & infringement opinions – Clear, actionable insights on your own or third-party patents.
- Renewals & portfolio audits – Seamless management of deadlines and strategic reviews to maximise the value of your IP.
Whether you are a start-up, a growing business or a global enterprise, we tailor our patent strategies to protect what makes you unique.
/ Trade Marks
Build a brand that lasts.
Your trade mark is more than a name or a logo—it’s the identity your customers trust. We help you secure, defend and strengthen your brand worldwide, so you can grow without fear of imitation.
Our trade mark services include:
- Searches & clearance – Identifying risks before you invest in a new brand.
- Filing & prosecution – Crafting and executing the right strategy across Spain, the EU, and internationally.
- Oppositions & enforcement – Defending your rights or taking action against those who infringe.
- Renewals – Reliable, cost-effective management of renewal deadlines.
- Cancellations & invalidity actions – Expertise in complex proceedings to safeguard your rights.
- Assignments, licences & transactions – Helping you commercialise your trade marks with confidence.
- Due diligence – Detailed analysis of trade mark portfolios to support investment or business sales.
- Monitoring & policing – Watching services to detect threats and prevent dilution of your brand.
- Portfolio audits – Strategic reviews to ensure your protection matches your business goals.
We make sure your brand is not only registered, but also protected, enforced and maximised.
/ Designs
Protect the look that makes your product stand out.
Great design adds value to your business. We help you protect the appearance of your products—shapes, colours, patterns, logos, even user interfaces—so that your investment in creativity pays off.
Our design services include:
- Registered designs – Spanish and EU registrations, offering up to 25 years of exclusive rights.
- Unregistered designs – Advising on automatic protections and their limits.
- International protection – Coordinating filings to secure rights beyond Spain and the EU.
- Strategic advice – Guidance tailored to industries where design is key, such as fashion, tech, and creative sectors.
- Portfolio management – Keeping your rights up to date and aligned with your commercial needs.
- Enforcement & infringement support – Acting decisively when your designs are copied.
We make sure your designs remain exclusively yours—so competitors can’t copy your creativity.
/ Copyright
Safeguard your creative works.
From music and literature to software and digital media, copyright protects the originality that defines your business. We help you assert your rights, stop misuse, and monetise your creations effectively.
Our copyright services include:
- Protection – Securing rights for literary, artistic, musical, and digital works.
- Enforcement – Taking action against unauthorised use or copying.
- Strategic advice – Understanding how copyright interacts with trade marks, designs, and other IP.
- Commercialisation – Helping you maximise the value of your creative output.
We protect the integrity of your work, so you can keep creating with confidence.
TEAM
Experience, dedication, and people you can trust
Manuel de Arpe Tejero
Executive Summary
Intellectual Property attorney with 20+ years of experience across European patent (EPO) prosecution, EU trade mark and design (EUIPO) prosecution, dispute work, and international IP strategy. Led high‑volume, high‑quality filing operations for global clients, built cross‑border partnerships (notably in the EU & China), and steered teams to top‑tier EUIPO rankings while maintaining rigorous quality control and client loyalty.
European patent prosecution.
- EU trade marks & EU designs (filings, oppositions, invalidations).
- IP portfolio strategy (Europe, China, LATAM).
- Quality management, client service, and process efficiency.
- Litigation ES Courts (cease & desist, evidence, pleadings) and online platform enforcement.
- Business development; international conference networking; partner relations.
Founder — Alta IP
Madrid, Spain | Sep 2025 – Present
- Boutique practice focused on personal, senior‑level attention for IP assets in Spain and Europe.
- Counsel on EPO/EUIPO filings, designs strategy, third‑party observations, and invalidations.
- Transitioned long‑standing international client relationships into a lean, high‑touch model.
Partner — Herrero & Asociados
Madrid, Spain | Jan 2020 – Aug 2025
- Led the integration and direction of the former family boutique inside H&A; member of the international team for client acquisition.
- Oversaw high‑throughput filings: European patent applications (end‑to‑end), EU trade marks, and Community designs; managed quality control for EPO work.
- Filed numerous third‑party observations; handled design invalidation matters before EUIPO.
- Contributed to the firm’s 2023–2029 business plan.
- Maintained top‑tier EUIPO filing rankings with a lean structure and disciplined profitability.
Principal & IP Attorney — ARPE PATENTES Y MARCAS
Madrid, Spain | 2001 – 2020
- Progressed from assistant to principal across trade mark, design, and legal departments.
- Qualified as an Industrial Property Agent (2004); independently represented clients in prosecution and contentious matters.
- Managed significant disputes (e.g., high‑profile fashion brand litigation) and coordinated appeals before national courts and EUIPO.
- Drove internationalization via conference participation and partner networks; established permanent representation in Shenzhen (2017) to facilitate EU work for Chinese corporates.
- Implemented early online filing workflows and domain‑name registration services; led to top EUIPO filing rankings.
Representative Results & Metrics
- Consistently executed high volumes of EUIPO filings (EUTMs & RCDs) and 300+ European patent applications annually during peak years.
- Achieved top‑filer status at EUIPO and sustained top‑5 rankings in subsequent years.
- Drove lean profitability with controlled overhead while preserving quality and client retention.
- Law Degree, European University of Madrid (UEM)
- Spanish Patent & Trade Mark Attorney, Ministry of Industry
- Authorised Representative before EUIPO
- European Patent Attorney (EPO)
- AIPPI — Association Internationale pour la Protection de la Propriété Intellectuelle.
- COAPI — Official Industrial Property Agent Bar Association (Spain).
- APAA — Asian Patent Attorneys Association (Observer).
- Spanish — Native.
- English — Working language since 2008.
- Trade mark disputes/oppositions and design invalidations before EUIPO.
- Third‑party observations in European patent procedures.
- Portfolio consolidation and enforcement (including platform takedowns, C&D programs).
- Speaking and networking at international IP conferences (INTA, APAA, MARQUES, etc.).
Manuel de Arpe Fernández
Executive Summary
Telecommunications Engineer and Industrial Property Agent with over 40 years of experience in the field of intellectual and industrial property. Accredited before the Spanish Patent and Trademark Office (OEPM), the European Union Intellectual Property Office (EUIPO), and the European Patent Office (EPO), he has led the inventions division of a specialized firm, combining technical, legal, and business expertise to provide comprehensive advice to national and international clients.
- Drafting technical specifications and filing patents, utility models, trademarks, and designs
- Strategic leadership and business management of a professional firm
- Representation in complex proceedings: oppositions, appeals, and litigation
- Advising individual inventors and large corporations
- Anticipating regulatory and technological changes in the innovation ecosystem
- Head of the inventions, patents, and utility models division
- Strategic management of the firm with a comprehensive approach to industrial property
- Built long-term relationships of trust with national and international clients
- Representation before OEPM, EUIPO, and EPO in complex procedures
- Telecommunications Engineering, [University]
- Accredited Industrial Property Agent (OEPM)
- Authorized Representative before EUIPO and EPO
- Spanish — Native
- English — Professional
Marta de Arpe Tejero
Executive Summary
Specialist in strategic communication, marketing, and industrial property, with a solid track record in leading firms within the IP sector. She combines commercial vision, creativity, and strategic thinking to drive business growth, brand reputation, and innovation. Currently leads communication and commercial strategy at Alta IP, bringing an agile, client-focused, and innovative approach to industrial property advisory services.
- Corporate communication and brand reputation
- Marketing strategy and business development
- Supplier management and collaborative ecosystems
- Process diagnostics and internal optimization
- Strategic advisory in industrial property
Partner — Alta IP
Madrid, Spain | Sep 2025 – Present
- Co-founder of the firm, responsible for communication, commercial strategy, and brand positioning
- Implementation of an agile, transparent advisory model tailored to each client’s real challenges
- Integration of prior experience in established firms with an innovative vision of the IP sector
Head of Communication — Herrero & Asociados
Madrid, Spain | 2020 – 2025
- Professionalized corporate communication and developed commercial presentations
- Diagnosed internal tools and processes, improving efficiency, coherence, and visibility
- Identified business opportunities and strategic partnerships
- Built an optimized supplier ecosystem for quality and operational efficiency
- Developed new business lines with an international focus, especially in the Chinese market
- Designed and implemented a comprehensive marketing strategy (online and offline)
- Drove business growth through commercial focus, customer orientation, and innovation
Marketing Consultant — Arpe Patentes y Marcas
Madrid, Spain | 2015 – 2020
- Bachelor’s Degree in Advertising and Public Relations
- Community Management — Aula CM
- Artificial Intelligence & Innovation — Founderz/Microsoft
- Specialized training in Industrial Property
- Spanish — Native
- English — Professional